The Starting Point
Where Coras is today
Good ambitions. Missing the infrastructure to execute them.
- No capacity to build strategy and execute simultaneously
- Lack of a connected, end-to-end customer journey
- Limited referral partner network — no in-house capability
- Limited external perception of what Coras actually offers
- Services not yet packaged for a defined customer type
What Coras wants to build
Sticky, high-value client journeys. A business that scales beyond Eoin.
- A suite of packaged services with a clear buying journey
- Working with good people on meaningful engagements
- End-to-end, high-value client relationships
- A predictable path to £2m ARR
- The team and infrastructure to scale independently
Documents
Pre-read · Pitch
What Macanta and Coras can achieve together
The full pitch: Coras's current landscape, the vision for growth, the Market Readiness Accelerator in detail, the journey to £2m+, and commercials. Suggested reading before our next conversation.
Open the pitch → Live · Sprint PortalMarket Readiness Accelerator — Sprint Deliverables
The live portal where all five sprint deliverables are built and shared as the engagement progresses. ICP profile, product journey, sales process, collateral, and campaign plan.
Open the sprint portal →Market Readiness Accelerator
Five steps. Two weeks. A working commercial engine.
1
ICP Buildout
Who Coras targets — with what, and when
2
Productisation
High-LTV product journey & pricing
3
Sales Process
Slick, scalable buying process
4
Sales Collateral
One-pagers, decks & lead-gen assets
5
Campaign Plan
Pitch-ready suite for Oviva & similar
The Coras Journey — Illustrative
Month 1
Market Readiness Sprint
- Establish the sales process
- Gain clarity on ICP and positioning
- Lay the foundation for growth
Months 2–4
Launch & Adjust
- Launch holistic service offering
- Release AI launchpad
- Adjust based on customer feedback
Months 5–18 · to £2m ARR
Strategic Growth
- Full suite adoption at scale
- Build the Coras team
- Maximise channel partner network
Month 18+ · to £3m+
Surging Growth
- Business 100% self-sufficient
- Strong free cash flow
- Future options open for Coras
Commercials & Next Steps
Market Readiness Sprint — Pricing
Standard price: £15,000
£5,000
Upfront, one-off · Special rate for Coras
Next Steps
- Get agreements in place
- Set a kick-off date
- Schedule 2 weeks lead time before the sprint begins